How it works
Sleep is a non-negotiable.
You need it for everything you do. It touches your mood, your focus, your energy, how you train, how you recover, how you show up. Get it right and everything else gets easier.
Why berry, not chocolate
We started with a chocolate one. It was a good one — real cocoa, no sweetener, you added your own if you wanted it.
But the more time we spent in this category, the more we noticed what chocolate was doing. Cocoa is the easiest flavour to hide behind. It's rich, it's bitter, it covers almost anything you put in it. That's not why we used it — but it's worth asking why so many do.
So we asked ourselves a simple question: if our formula has nothing to hide, why are we hiding it?
Midnight Berry is light and fizzy. No milk. No sweetener. No sickly-sweet mug of something right before you're trying to sleep. Just a clean berry drink with nothing standing between you and what's actually in it.
Why it's called SleepSHAKE
The name tells you how to use it — and that's deliberate.
A powder like this needs to be shaken, not stirred, and it needs to go in cold water. Heat destabilises some of the actives, so a hot drink works against the very thing you're paying for. Our directions say cold water for a reason.
It also makes the ritual simpler. No kettle. No milk. No mug to wash. Two scoops, shake, drink, go to bed.
And you choose how much — as little as 100mL if you don't want a lot of liquid before bed, or fill the shaker right up because it actually tastes good.
No sweetener. No aftertaste.
What's actually in it
Every scoop, listed plainly. Each 10g serve (2 scoops) contains:
| Ingredient | Per serve |
|---|---|
| Glycine | 3g |
| Magnesium glycinate dihydrate | 1.5g — equiv. Magnesium 175mg |
| Magnesium citrate | 1.2g — equiv. Magnesium 175mg |
| Blue chamomile with apigenin (Matricaria chamomilla) | ext. dry conc. 51mg — equiv. flower dry 10.2g |
| Ashwagandha (Withania somnifera) | ext. dry conc. 60mg — equiv. root dry 7.5g |
| Reishi mushroom (Ganoderma lucidum) | ext. dry conc. 520mg — equiv. dry fruiting body 5.2g |
No proprietary blends. No "contains magnesium" without a number. Everything's on the label because everything's in the tub.
Not all magnesiums are equal
Plenty of products tell you they contain magnesium. Fewer tell you which one. Fewer still tell you how much of it your body can actually use.
The form matters. So we use two.
Magnesium glycinate — 1.5g, giving 175mg of elemental magnesium. Magnesium citrate — 1.2g, giving another 175mg. 350mg of elemental magnesium per serve, from two forms that behave differently, plus 3g of glycine working as an active in its own right.
That's the number that counts: not how much magnesium compound is in the tub, but how much elemental magnesium actually reaches you. It's on our label. Check anyone else's and see if you can find it.
What we left out
Most powders need something to bind and bulk them. The cheap answer is maltodextrin — it's everywhere, it's in a lot of what's on the shelf next to us, and it has a high glycaemic index.
We didn't use it. It cost more to formulate without it. We did it anyway.
No maltodextrin. No added sugar. No sweetener. Nothing in the tub that isn't doing a job.
What SleepSHAKE is — and isn't
Vegan · Nut free · Gluten free · No melatonin · No sweetener · No maltodextrin · Australian made · TGA-listed
Contains sulphites.
What TGA-listed actually means
SleepSHAKE is listed on the ARTG (AUST L 524569). That means it's a listed medicine, held to the standard the Therapeutic Goods Administration sets for what goes in it, how it's made, and what we're allowed to say about it.
Made in Australia. Formulated by Rachel Cunard, Clinical Nutritionist.
Always read the label and follow the directions for use.
