About Us

About LifeLab & Co

Better Sleep. Better Days. A Better Life.
LifeLab&Co was born from a simple belief: quality sleep can change everything.

For our founder, Dom, that belief came from personal experience. After years of running on only a few hours of restless sleep each night, constantly waking with a racing mind and starting each day already exhausted, finding a way to genuinely improve her sleep changed the way she felt about rest — and ultimately inspired LifeLab&Co.
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  • It Started With a Search for Better Sleep

    Our story

    For years, sleep was a struggle.

    As a designer and business owner, Dom found it difficult to switch off. Nights were often spent waking after only a few hours, thinking about drawings, emails, quotes and everything that needed to happen the following day.


    Eventually, her search for a better approach introduced her to ingredients including magnesium, reishi mushroom, ashwagandha and chamomile with apigenin. But buying the ingredients individually was complicated and expensive — costing around $600 per month.

    That sparked a question:

    Could we make this simpler, more enjoyable and more accessible?

    That question became LifeLab&Co, and eventually SleepSHAKE — bringing those ingredients together into one convenient nighttime routine for under $100 per month.

  • Because Sleep Isn’t a Luxury

    Why we exist

    We believe sleep is the foundation of how you experience life.


    When you’re constantly tired, you’re not showing up as the person you want to be — at work, at home, with your family or for yourself.

    Life Lab & Co started with a particular focus on women navigating their 40s, 50s and beyond — women balancing careers, families, households, hormonal changes and the invisible workload that so often comes with this stage of life.

    Our goal is simple:

    Help people create a better relationship with sleep and wake up ready for the life ahead of them.
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  • Your Nighttime Routine Shouldn’t Feel Like a Chore

    Made for real life

    Everything we create starts with the question:

    Would we actually want to use this every night?

    Even something as simple as flavour matters.

    SleepSHAKE originally started with chocolate, but Dom found that a rich drink with lots of milk or water wasn’t what she wanted immediately before bed. So the product evolved into a lighter berry flavour designed to feel refreshing and easy to incorporate into an evening routine.

    It’s this attention to the whole experience — not just what’s inside the product — that continues to shape Life Lab & Co.

  • LifeLab&Co

    What we believe

    Sleep is foundational.
    It isn’t an indulgence. It’s part of feeling and performing at your best.

    Better should be accessible.
    A quality nighttime routine shouldn’t cost hundreds of dollars every month.

    Natural matters.
    We’re focused on creating thoughtful alternatives for people looking for a more natural approach to their nighttime routine.

    Real life comes first.
    Products need to be practical, enjoyable and easy to make part of everyday life.

    We listen to our community.
    Where Life Lab & Co goes next will continue to be shaped by the real sleep challenges people share with us.
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  • Helping More People Sleep Better

    Our vision

    Life Lab & Co may have started with one person’s experience, but our vision goes much further.

    Everybody needs sleep, and different stages of life bring different challenges.


    We’re building a brand that listens to those challenges and develops products around the real needs of our community.

    Over time, our goal is to explore sleep solutions for different lifestyles and life stages while remaining focused on the same purpose that started everything:

    Better sleep tonight, for a better tomorrow.

  • A Better Tomorrow Starts Tonight

    Our purpose

    We’re building more than a sleep product.

    We’re building a community that recognises sleep for what it really is — the foundation for everything that comes next.

    One night at a time, we want to help more people sleep better, wake better and live better.
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